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Case studies

Proof lives in the operating metrics.

Evidence of how capital, operating intervention and technology change the performance of a business.

Why it matters now

Evidence over assertion

Most transformation claims are never measured against a baseline. The evidence shows how rarely change is both achieved and sustained, which is why every North Axiom case study follows a verified standard.

<30%

Of organisational transformations succeed in improving performance and sustaining the gains.

McKinsey, The science behind successful organisational transformations
~95%

Of enterprise generative AI pilots show no measurable impact on profit and loss.

MIT Project NANDA, The GenAI Divide 2025
~30%

Of deals achieve their synergy targets.

CFA Institute and Fortune analysis, via Acquisition Stars

Fill in: check the figures from CFA Institute and Fortune analysis, via Acquisition Stars and MIT Project NANDA, The GenAI Divide 2025 against the original before launch

Every case study meets the same standard

Thirteen components, so each result can be understood and trusted.

Context

What business problem existed.

Baseline

What was measured before intervention.

Constraint

What caused the problem.

Intervention

What changed.

Architecture

The people, process, data and technology involved.

Investment

Capex, opex and time, where publishable.

Time

Implementation and measurement periods.

Outcomes

Operational KPIs.

Economics

Revenue, cost, cash or EBITDA, where robust.

Attribution

How much is reasonably linked to the intervention.

Caveats

Other changes during the period.

Human impact

Roles, safety, training and adoption.

Evidence

Who signed off and which source system supports it.

How evidence is built

Six stages, from baseline to verification.

Stage 1

Baseline

Define the KPI, set the measurement period and validate the source.

Stage 2

Diagnose

Identify the constraint and set the counterfactual.

Stage 3

Build

Implement the intervention and document the costs.

Stage 4

Operate

Stabilise the process and track adoption.

Stage 5

Measure

Compare KPIs and attribute the contribution.

Stage 6

Verify

Chief financial officer or operator sign-off, with caveats defined.

Four kinds of statement, never mixed

Every page and article keeps these apart.

Observed fact

Independent evidence.

North Axiom view

Our interpretation.

North Axiom methodology

How we approach the issue.

North Axiom outcome

Something we have demonstrably achieved.

External benchmarks

Industry evidence, shown separately from any North Axiom result.

SitePublished resultRelevant subject
Haier ShanghaiProduction up 37%, delivery efficiency up 40%, conversion cost down 33%Smart-factory economics
Tongwei SolarDefects down 41%, conversion cost down 37%AI process optimisation and quality
TüpraşDelivery reliability from 85% to 95%, truck-loading time down 75%Supply chain and decision intelligence

Source: World Economic Forum, Global Lighthouse Network 2025.

Fill in: check each figure against its source before launch. These came from the ChatGPT research document and have not been verified

Planned visuals

Placeholder. To be builtBefore and after small multiples

Baseline against outcome for each KPI.

Placeholder. To be builtValue waterfall

How each change contributed.

Placeholder. To be builtAttribution view

What share is reasonably linked to the intervention.

Placeholder. To be builtTimeline

Implementation and measurement periods.

Planned case studies

Neither may be published until its evidence file is complete.

  • Fill in: From manual constraint to automated flowBuilding the North Axiom factory
  • Fill in: Building a regime-based decision systemHow MARCO turns signals into scenarios. A methodology study, not a performance claim

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