Research, perspectives and field notes.
A publication system built on evidence, for executives who run businesses.
Research that starts from the evidence
Our agenda is set by the gaps the evidence reveals: returns that must now be earned, technology adopted but not yet paying back, and transformations that rarely sustain their gains.
Annual EBITDA growth a typical deal now needs, against 5% a decade ago.
Bain and Company, Global Private Equity Report 2024Of organisations use AI, yet only around 6% see more than 5% of EBIT from it.
McKinsey, The State of AI in 2025Of organisational transformations sustain the gains they achieve.
McKinsey, The science behind successful organisational transformationsSix kinds of publication
Each serves a distinct purpose.
Perspectives
Our view on where operating value is heading.
Research
Original analysis built on primary-source data.
Field notes
What we are seeing inside real businesses.
Operating playbooks
Practical methods executives can use.
MARCO briefings
Regime and scenario commentary from MARCO.
Lab notes
Results from North Axiom Labs experiments.
Cornerstone research
Our first fifteen pieces. Each will include original frameworks, primary-source data, cited examples and one downloadable or interactive tool.
The new buyout playbook: underwrite the transformation, not just the deal
Fill in: article to be writtenFrom investment committee to Day One
Fill in: article to be writtenThe CEO’s AI agenda
Fill in: article to be writtenHow to redesign work, not just automate tasks
Fill in: article to be writtenThe CTO’s new mandate
Fill in: article to be writtenAI adoption is not AI value
Fill in: article to be writtenAI agents need operating models, not just prompts
Fill in: article to be writtenThe automation opportunity map
Fill in: article to be writtenThe factory is becoming a software system
Fill in: article to be writtenHow to build a business case for a robotic cell
Fill in: article to be writtenDecision intelligence is not forecasting
Fill in: article to be writtenHow to think in regimes, not point predictions
Fill in: article to be writtenPrototype to production
Fill in: article to be writtenWhy we built capital, advisory and technology together
Fill in: article to be writtenHow we measure transformation value
Fill in: article to be writtenThe evidence behind our research
Every figure we cite, with its source.
Research agenda
231 topics across eleven areas. These are the pipeline, not published articles.
Investments21 topics
- Why Operational Alpha Matters More When Multiple Expansion Doesn’t
- The New Buyout Playbook: Underwrite the Transformation, Not Just the Deal
- From Investment Committee to Day One: Building the Value-Creation Bridge
- Why AI Belongs in Commercial and Operational Due Diligence
- Founder Succession Without Losing the Founder Advantage
- A Practical Framework for Automation-Led Buy-and-Build
- How to Find Hidden Capex in a Labour-Intensive P&L
- The Difference Between a Technology Thesis and a Technology Strategy
- Carve-Outs as Transformation Opportunities
- The First 100 Days After Acquisition: What Actually Matters
- How to Underwrite AI Value Without Underwriting Hype
- The Operating Metrics We Would Want Before Buying a Factory
- Why Working Capital Is a Technology Problem Too
- Exit Readiness Starts at Entry
- Revenue Quality in an AI-Disrupted Market
- Building a Repeatable Value-Creation System Across a Portfolio
- When Not to Automate
- What Makes an Industrial Business AI-Ready?
- The Investment Case for Data Infrastructure in the Mid-Market
- Human Capital as a Value-Creation Lever, Not a Cost Line
- The North Axiom Investment Memo: Questions Every Deal Must Answer.
Advisory21 topics
- The CEO’s AI Agenda: Ten Decisions That Cannot Be Delegated
- What Boards Should Ask About Agentic AI
- The COO’s Guide to Turning AI into Operating Leverage
- The CTO’s New Mandate: From Technology Stewardship to Enterprise Value
- When a Transformation Office Works,and When It Becomes Theatre
- How to Build an Operating Model for AI-Native Work
- Board-Level Technology Risk Without the Jargon
- The First 30 Days as an Interim COO
- What an Interim CTO Should Fix Before Buying More Technology
- M&A Integration: Decide the Operating Model Before the Org Chart
- Separations and Carve-Outs: The Technology Decisions That Control Day One
- Cost Transformation Without Breaking the Business
- The Metrics a CEO Should Demand From an AI Programme
- How to Redesign Work, Not Just Automate Tasks
- From Strategy Deck to Weekly Management System
- What Private Equity Operating Teams Need From Management
- How CEOs Should Govern AI Risk
- Why Data Ownership Is an Operating-Model Question
- The Difference Between Digital Transformation and Enterprise Transformation
- Rebuilding Accountability in Complex Transformation Programmes
- The Board Briefing: AI, Automation and Enterprise Value in One Hour.
AI21 topics
- AI Adoption Is Not AI Value
- From Copilots to Agents: Choosing the Right Autonomy Level
- The Enterprise AI Control Plane
- How to Prioritise AI Use Cases by Economic Value
- Why Workflow Redesign Comes Before Model Selection
- AI Agents Need Operating Models, Not Just Prompts
- How to Calculate the Unit Economics of an AI Workflow
- The Case for Model-Agnostic Enterprise AI
- Building Human-in-the-Loop Controls That Scale
- AI Governance That Accelerates Rather Than Blocks Delivery
- What Good AI KPIs Look Like
- Retrieval, Tools, Agents and Workflows: A CEO’s Guide
- Where Generative AI Actually Reduces Cost
- The Hidden Cost of AI: Tokens, Data, Integration and Change
- Why Most AI Pilots Never Become Operating Systems
- Enterprise Knowledge as Infrastructure
- AI Risk Registers That Executives Can Use
- How to Test an Agent Before It Touches a Customer
- The New Division of Labour Between Humans and Machines
- When to Build, Buy or Orchestrate AI
- AI Value Realisation: A 90-Day Framework.
Industrial21 topics
The final title only publishes once the factory evidence is verified.
- The Factory Is Becoming a Software System
- Where Robotics Pays Back Fastest
- The Automation Opportunity Map: Labour, Quality, Throughput and Risk
- How to Build a Business Case for a Robotic Cell
- Computer Vision as a Quality-Control System
- Digital Twins: Simulation Before Steel
- Predictive Maintenance Without a Data-Science Science Project
- The Economics of Autonomous Material Movement
- Production-Line Bottlenecks: Instrument Before You Automate
- OEE Is Not the Whole Story
- How to Sequence Automation Across a Multi-Site Network
- Brownfield Automation: Designing Around What You Already Own
- Cobots Versus Industrial Robots: A Decision Framework
- Why Machine Data Needs Business Context
- The Smart Factory Is a Management System
- Automation Safety by Design
- AI at the Edge: When Factory Decisions Cannot Wait for the Cloud
- The Workforce Plan for an Automated Factory
- From Machine Vision to Closed-Loop Quality
- The UK Automation Gap: Threat or Opportunity?
- What We Learned Automating a Real Factory.
Labs21 topics
- Why Applied Labs Beat Innovation Theatre
- Prototype-to-Production: The Missing Middle of Corporate Innovation
- How to Design an Industrial AI Experiment
- Building Digital Twins for Decision-Making, Not Demonstrations
- The 30-Day Prototype: What Should Be Proven?
- Simulation as a Capital-Allocation Tool
- How to Kill a Bad Use Case Early
- The Minimum Viable Robot Cell
- What Makes a Technology Pilot Scalable?
- Lab Governance: IP, Safety, Data and Commercial Rights
- A Test Harness for Enterprise AI Agents
- Synthetic Data for Industrial AI
- From Research Paper to Operating Process
- Why Hardware-Software Co-Design Matters in Automation
- Evaluating Physical AI in Brownfield Environments
- Measuring Prototype Value Before ROI Exists
- The Partner Ecosystem for Industrial Innovation
- Building Reusable Components Instead of One-Off Demos
- When an Experiment Becomes Product IP
- How Labs Should Hand Off to Operations
- North Axiom Lab Notes: What We Are Testing and Why.
Intelligence21 topics
- Decision Intelligence Is Not Forecasting
- How to Think in Regimes, Not Point Predictions
- The Anatomy of a Useful Executive Signal
- Why Confidence Is More Valuable Than False Precision
- Growth, Inflation, Liquidity and Risk: A Practical Regime Framework
- From Data Release to Management Decision
- How to Visualise Uncertainty for Executives
- Designing Early-Warning Systems Without Creating Alarm Fatigue
- The Difference Between Nowcasting and Forecasting
- Scenario Planning in an AI-Augmented World
- What Should a Prediction Engine Never Claim?
- Data Provenance as a Strategic Asset
- How to Backtest a Decision System Without Fooling Yourself
- Regime Changes: What an Operating Business Should Watch
- Macro Signals for Industrial Operators
- Commodity Signals and Production Planning
- Turning Market Noise into Decision Context
- Why Human Override Belongs in Every Decision System
- The Governance Architecture for Predictive Systems
- MARCO Research Notes: What Changed This Month
- Building a Public Intelligence Demo Without Exposing Proprietary IP.
Portfolio21 topics
- What Good Portfolio Governance Looks Like After the Deal
- Building a Portfolio Transformation Scorecard
- The Metrics That Connect Operations to Enterprise Value
- How to Benchmark AI Maturity Across Portfolio Companies
- The Portfolio-Wide Automation Opportunity
- Shared Technology Platforms Without Forced Standardisation
- Procurement Across a Portfolio: Scale Without Bureaucracy
- Building a Portfolio Data Model
- When to Centralise and When to Leave Management Alone
- Exit Readiness as a Continuous Process
- Portfolio Cyber Risk Through an Operating Lens
- How to Share AI Use Cases Across Different Businesses
- The Operating Partner–CEO Contract
- Portfolio Talent for the AI Era
- Capital Allocation Between Growth and Automation
- Working Capital Across a Portfolio
- Building a Repeatable 100-Day System
- Measuring Transformation Benefits Without Double Counting
- Creating a Portfolio Community of Operators
- From Portfolio Reporting to Portfolio Intelligence
- The Quarterly Value-Creation Review Rebuilt.
Case studies21 topics
- Before, After and What Actually Caused the Change
- How to Write a Transformation Case Study That a CFO Trusts
- Factory Automation: From Baseline to Business Case
- Computer Vision Quality Control: The Evidence Framework
- AI Agent Deployment: Measuring Time Saved and Value Created
- A Digital Twin Pilot: What We Tested
- Predictive Maintenance: Proving Avoided Downtime
- M&A Integration: The First 100 Days
- Cost Transformation Without Service Degradation
- Working Capital Improvement: The Operating Levers
- Technology Separation in a Carve-Out
- Interim COO: Stabilise, Simplify, Scale
- Interim CTO: From Risk to Roadmap
- AI Governance: Moving From Policy to Controls
- Workflow Redesign: The Difference Between Automation and Value
- Production Planning: From Spreadsheet to Decision System
- A Robotics Pilot That Did Not Scale,and Why
- The Case Against the Wrong Automation
- Measuring Human Adoption in an AI Programme
- How We Attribute EBITDA Impact
- Case-Study Methodology: Evidence, Caveats and Replicability.
Our firm21 topics
- Why North Axiom Exists
- Operator-Led Capital: What We Mean by It
- Why We Built Capital, Advisory and Technology Together
- Our View of the Next Decade of Enterprise Automation
- What “Invest. Transform. Build.” Means in Practice
- The North Axiom Operating Principles
- Why We Believe in Evidence Before Hype
- The Case for Founder-Led, Hands-On Transformation
- Our Approach to Responsible AI
- How We Think About Human–Machine Work
- Our Standard for Publishing Performance Claims
- Why the Factory Matters to Our Philosophy
- Why MARCO Exists
- Building an Institutional Platform From Operator Experience
- How We Choose Technology Partners
- Vendor Neutrality as a Strategic Advantage
- The Role of the Board in Technology-Led Value Creation
- Our Learning System: From Portfolio to Lab to Product
- What We Will and Will Not Automate
- How We Manage Conflicts Across Investing and Advisory
- A Letter From the Founder: The Businesses We Want to Build.
Work with us21 topics
Service articles only publish once the service behind them exists.
- When to Call North Axiom
- Five Signs Your AI Programme Needs Executive Intervention
- Five Signs Your Factory Is Ready for Automation
- When a Founder Should Consider a Private Equity Partner
- What to Prepare Before an Operational Due Diligence
- How Our AI Value Scan Works
- How an Industrial Automation Assessment Works
- What an Interim Executive Engagement Should Deliver
- How We Work With Private Equity Operating Teams
- How We Work With Boards
- How We Work With Manufacturers
- How We Work With Technology Partners
- What Makes a Good North Axiom Lab Challenge
- What to Expect in a Value-Creation Sprint
- What We Need to Underwrite an Automation Business Case
- How We Protect Sensitive Operating Data
- From First Meeting to Transformation Roadmap
- How to Scope an AI Agent Programme
- How to Prepare for a Factory Demonstrator Visit
- Partnering With North Axiom: Commercial Models
- Frequently Asked Questions About Working With North Axiom.
Contact and knowledge base21 topics
- The Right Route Into North Axiom
- How to Submit an Investment Opportunity
- How to Brief Us on a Transformation Problem
- What to Include in a Factory Automation Enquiry
- How to Request a MARCO Briefing
- How Technology Partners Can Engage
- Media and Research Enquiries
- Speaking and Board Briefing Requests
- Interim Executive Enquiries
- Private Equity Diligence Requests
- Founder Succession Conversations
- Carve-Out and Separation Enquiries
- AI Governance Reviews
- Digital Twin and Simulation Enquiries
- Robotics and Machine-Vision Enquiries
- Portfolio Value-Creation Requests
- Case-Study and Research Permissions
- Data Partnership Enquiries
- Supplier and OEM Partnership Enquiries
- Careers and Operating Partner Enquiries
- What Happens After You Contact North Axiom.
Before this page goes live
None of these articles has been written yet. The research agenda above is the full list of 231 ideas.
- Fill in: First articlesWhich cornerstone pieces to write first
- Fill in: AuthorWho writes and signs each piece
- Fill in: Publication datesWhen each goes live
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Information on this website is provided for general information only and does not constitute investment, legal, tax or accounting advice.
Forward-looking statements, scenarios and estimates involve uncertainty. Actual outcomes may differ materially from those described.
